A football academy profile that helps families decide

Publish what you can confirm

List each branch and location, current ages and programmes, enquiry route and date of last update. If a fee or schedule is unconfirmed, provide a way to ask rather than leaving stale information. Use only images and logos you have rights to share.

Make the next step explicit

Say whether a contact button sends an enquiry or actually reserves a place; families need to know the difference. Explain visits, collection, photography and fees. An honest profile reduces repeated questions and helps guardians identify what to confirm directly.

A practical example

A listing saying “all ages” when one branch has only a narrower group creates unhelpful enquiries. State the current age range for that branch and set a date to revisit it. Guardians can then ask a more relevant question.

• Review each branch separately

• Show the update date

• Explain what the contact button does